Spend It to Win It
On Tuesday, we ran a news story about how marketers/businesses who have invested in online marketing and Web analytics are going to continue doing so. This, according to Jim Sterne, author of the...
View ArticleToo Close for Comfort: American Gapparel Ads
So, really now: I know American Apparel founder Dov Charney‘s in no position to get pissed (let alone struggle to locate the moral high ground) over an apparel company’s ad campaign — just ask Woody...
View ArticleWhy Advertisers shouldn’t get Too Excited about Facebook’s Sponsored Stories
Facebook made it clear it was warming up to advertisers even more when it announced this week that it will begin plopping ads in users’ news feeds starting in January. The company calls them “Sponsored...
View ArticleFacebook Releases Sponsored Results and Studio Edge
Facebook launched two new additions to its advertising offerings this week while continuing to face criticism from Wall Street. Similar to Google’s ads that appear on top of search results, Facebook...
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